Thursday, September 4, 2014

Women Entrepreneurs Coming Together - Why?

Guest Blogger: MeiMei Fox:

Are you a female entrepreneur interested in women’s empowerment, development, leadership and business skill-building? If so, you might want to check out the TOGETHER! Conference, which takes place on September 13 and 14 at WeWork in Hollywood, LA.

TOGETHER is the fourth conference produced and co-created by entrepreneur Tatjana Luethi. For this conference, she has partnered and collaborated with Runa Bouius, conscious leadership consultant and catalyst, and Rocio Villalobos, founder of VidroMedia. The primary focus of the conference is how to build a conscious business. Tatjana has found that many women share feelings of dissatisfaction with how we are expected to live our personal and our career lives in a marketplace where there is no more job stability. Many of us are faced with constantly needing to re-invent ourselves. Furthermore, we have a strong desire to merge passion, purpose and profession. As a result, more  and more women are considering and exploring entrepreneurship, either out of economic necessity or as an escape from the old capitalist system and traditional corporate culture.

However, Tatjana has found that conflict frequently arises for aspiring female entrepreneurs in that:
  1. They have not been trained in entrepreneurship.
  2. They do not feel aligned with the traditional style, definition, and approach to business, hence become interested in exploring new models such as conscious business.
  3. Given the need to generate income, they can stumble in merging passion and purpose into a financially successful and sustainable platform in order to truly thrive, not just survive.

Hence the TOGETHER conference speaks to women who long to experience authentic, creative self-expression; make a difference in our community, society and planet by starting a business with a higher purpose; and develop a revenue generating platform that leaves us financially independent and self-sustaining.

“The conference is not only about how you turn a ‘Passion Project’ into a financially sustainable and successful business. What’s the difference, in skills and strategy, between those who ‘make it’ and those who are forced to close their businesses? I don’t think there is a secret sauce, yet collectively we enter this inquiry and explore the emergence of new models with leaders and pioneers from various sectors and industries,” Tatjana explained.

Tatjana defines herself as a naturally curious person who enjoys exploring why and how we make choices and follow certain paths in life. She began her career in her native country of Switzerland as a commercial banker. In 1997, she fell in love with her now-husband and moved to the US, where she studied graphic design and launched a handbag company. Then in 2008, the American economy crashed. Many talented people experienced layoffs for the first time. Tatjana found herself profoundly dissatisfied with “the handcuffs of the rat race.” Experiencing how easily and quickly “stability and security” can fall apart, she went into crisis mode. “I needed to reinvent myself personally and professionally out of necessity inside this rapidly changing marketplace,” she explained.

She initially collaborated with Jose Caballer, CEO of The Skool, an educational company that teaches teach designers, developers and marketers how to collaborate, execute and thrive in the digital economy. They co-created a two-day women’s conference called MERGE!. 100 women attended, driven by a vision to merge their passion with their profession. Three  months later, they held another conference called MOVE!, which was about taking that “authentic you” and scaling it up into a movement, a project, or a business. The focus was on inspiring action and building community. Next, they produced the FORGE! Conference. The goal was tactical implementation for the vision the women had established at the MERGE! Conference, and the strategy they had created at the MOVE! Conference. All three events enjoyed success and positive feedback, leading Tatjana to offering the TOGETHER Conference, her fourth in the series.

I asked Tatjana why she has chosen to open her conferences to women only. She said that the women who attended have requested it. “There is something to be said for creating a safe environment that allows women to explore who they really are,” she said. “We don’t feel judged and labelled that ‘this is not the right way of doing things,’ or fearful of feeling inadequate or inferior. The whole point is to re-examine who we are outside of the Zeitgeist we were born into and redefine our relationship to ourselves and others. It’s when you feel safe that you truly get to go within and explore who you are at the core of your essence. Once that authentic power and trust in oneself is reclaimed, then we are ready to come out and collaborate and partner with other women and men.”

Tatjana hopes to inspire and encourage women who attend the conference on two levels: 1) stepping into their full potential, capacities and power; and 2) taking outward action to fulfill their visions. She hopes attendees will realize that who they are and what they have to offer is of tremendous value to our society and to the world. They’ll also get to build a community of like-minded women who deeply desire to generate a life of meaning and purpose--a support system. Finally, the conference helps women develop solid, practical business skills.

Tatjana said that the number one mistake most new female entrepreneurs make is operating from a mindset of needing to be “perfect,” which is rooted in their fear of judgement by other people. “Failures will occur, and that’s okay” Tatjana explains. “If you keep striving for perfection, you’ll never get into action. Do it, learn, and iterate as you go--that’s better than never getting started at all.” She urges women to start out by creating clarity and definition around who you are authentically so that you are not going for external-oriented ambition and success, but rather operating from a deep desire and passion within yourself. Lastly, Tatjana encourages new entrepreneurs not to let “not knowing” get in the way. Instead, view every situation and challenge as an opportunity for development and learning.  

MeiMei Fox is the published author, co-author, ghostwriter, and freelance editor of hundreds of non-fiction health, wellness, spirituality, and psychology books, articles, and blogs, including New York Times bestsellers Bend, Not Break with Ping Fu and Fortytude with Sarah Brokaw. She has edited books by His Holiness the Dalai Lama and Columbia professor Robert Thurman, and was Expedition Writer for Alexandra Cousteau’s 2009 Expedition: Blue Planet. She blogs weekly for the Huffington Post, and her articles have been published in Self, Stanford magazine, MindBodyGreen, Forbes, and numerous other publications.

Sunday, August 24, 2014

Announcing TOGETHER! Keynote Speaker

We are excited and honored to announce our amazing TOGETHER! Keynote speaker:

Pilar Stella is a dynamic creative conscious capitalist who works across mind-body-spirit towards social and economic change with individuals, organizations and leaders across public, private and nonprofit sectors to create positive change in the world.

Pilar is Co-founder of Alchemy P4, an innovative investment fund that leverages EB-5 capital to invest in real estate and startups with a values-based lens to impact People, Purpose, Profit and the Planet.

She also co-founded Spark Policy (formerly known as the Center for Systems Integration), the Colorado Multi-Ethnic Coalition, and has supported dozens of startups and nonprofits from ideation to launch. Pilar consults across sectors on impact investing, portfolio diversification, business strategy and operations, investor relations, strategic giving, social responsibility, policy change, conscious capitalism, peace and social good.

Pilar contributes to, Women 2.0 and other publications (, and has published two books - one with 10 Nobel Peace Laureates.
She was the cofounder of one of the early online giving data platforms, OneGiving. She has served in roles across public, private and nonprofit sectors, including as a policy advisor to Colorado Governor's Office of Public-Private Partnerships; working with Blue Cross Blue Shield of CO and Nevada; with foundations including Annie E. Casey, Colorado Health Foundation, Ford Foundation; advising investors and startups; and producing events and working with leaders including Nobel Peace Laureates and Richard Branson.

She was also a German Marshall Fellow, in which world leaders, including Tony Blair, have participated to build transatlantic relationships between young leaders in the US and Europe. She is considered a strategist, catalyst and connector in all of her work and surfs and teaches yoga to relax and have fun!

To learn more about Pilar Stella see here

Here is a quick overview of our 2-day TOGETHER! conference program:
Day 1 - Saturday, Sep 13th, 2014 from 9am - 5pm:
   - Coffee, Muffins & Fruit
    - Panel: The New Way of Doing Business
      with Runa Bouius / Kent Frazer / Greg Wendt / Roxane Lukas / Rocio Villalobos
   - Panel: Conscious Business Examples with Whole Foods Venice
     with Hilary Mahler / Ashley Gibbons / Marla Foust
   - Workshop: Conscious Leadership in Action
     with Runa Bouius
   - Workshop: Defining You / Your Business
   - Workshop: Defining Your Community / Customers
   - Workshop: Defining your Goals / Roadmap
     with Jose Caballer / Tatjana Luethi / Rocio Villalobos
Day 2 - Sunday, Sep 14th, 2014 - 9am - 4pm:
   - Coffee, Muffins & Fruit
   - Panel: Defining New Business Models
     with Josh Allan Dykstra / Steven Michael Ehlinger II / Francesco Barbera / Gene Sullivan
   - Workshop: Defining Your Conscious Business Model
     with Gene Sullivan
   - Panel: Business Examples & Stories
     with Carina Ayden, Jill Begalow, Iczel Santizo, Ana Hawk
   - Workshop: Double Your Income - 10 Essential Marketing Tools, Tactics & Tips!
     with Juston Bommel
   - Keynote speaker: The Heroine's Journey with Pilar Stella
   - Closing Remarks
See you in 2 1/2 weeks! TOGETHER! is taking place in 2 1/2 weeks, Sept 13 & 14, 2014 at WeWork Hollywood. Don't miss it! To get a 20% discount use promo code: Tatjana20

- Tatjana

P.S. Tight Budget? Take this survey and get a 50% discount to TOGETHER! Your discount code will be emailed to you upon completion of the survey here

Tatjana Luethi
Executive Producer, Co-Moderator, Facilitator
User Centric, Agile Approach, Design

How to build a conscious business?
Sept 13 & 14, 2014 at WeWork Hollywood

My Blog: How to create a conscious business
MERGE!, MOVE! and FORGE! Women's Conferences
To receive my newsletter, sign-up here

Thursday, August 21, 2014

What does Purpose have to do with Business?

What does purpose have to do with business? And why can companies no longer ignore yesterday's outdated business models in todays rapidly changing market demands?

In this 20 min conversation Gene Sullivan  - Principal at Sullivan Coaching Programs and co-founding member of Conscious Business Coalition, and Runa Bouius - Conscious Leadership Expert and Catalyst share the importance of having a clear higher purpose within a business or organization.

What does purpose have to do with business? Why is it critical in today’s changing marketplace for a business to have a higher purpose beyond sole profit for its investors? How does it affect employees? And what if you want to scale your personal purpose into a business?

To view this video on YouTube visit here:

What are your thoughts? Tell us what you think below in the comments box.

- Tatjana

Tatjana Luethi
Executive Producer, Co-Moderator, Facilitator
User Centric, Agile Approach, Design

How to build a conscious business?
Sept 13 & 14, 2014 at WeWork Hollywood

My Blog: How to create a conscious business
MERGE!, MOVE! and FORGE! Women's Conferences
To receive my newsletter, sign-up here

Friday, August 8, 2014

What are the critical skills needed to thrive rather than survive in today's rapidly changing market place?

We can no longer ignore that yesterday's traditional business models are rapidly being phased out. “Profit above all else”- above people, above our values, above the planet, above our community, is simply not sustainable.

The TOGETHER! conference will show you simple, effective, more conscious ways of doing business. Forward-thinking companies know that the key to a healthy & sustainable business is connecting passion, purpose AND profit.

Join LA's top 130 motivated professional women to easily master tomorrow's critical business skills in: Conscious Leadership, Conscious Business Structures, Go-To-Market Strategies, and Marketing Practices.

If you want to do more than “just survive” in your career, you cannot miss this event!

What we'll do:
TOGETHER! is a 2-day Conference where women learn critical business skills to THRIVE in today's changing marketplace. This conference is designed to inspire purpose, provide clarity, and a strategy for taking action with interactive panels and workshops!

September 13th & 14th, 2014, 9am - 5pm

Venue Courtesy of:
WeWork Hollywood, 7083 Hollywood Blvd, Los Angeles, CA 90028

Special Early Bird til Aug 15th: $299 (Regular $449)
(You have to select "Regular Ticket" for this code to work)
BONUS!! You also receive:
- A 1-month FREE membership ($350 value) to WeWork*
- Eligible to win a 1-year FREE membership ($4,200 value) to WeWork*
For more details about the conference and to get your Early Bird visit:
Parking at:
7021 Hollywood Galaxy Shopping Center (LA Fitness, CVS, Fresh & Easy)
(Entrance is on Sycamore Ave.)
7021 Hollywood Blvd.
Hollywood, CA

- Tatjana

P.S. "Yes. Humans can make vehicles that fly through the inky blackness of space, networks that allow us to instantaneously communicate with anyone anywhere on the planet, and examine the minuscule strands of DNA. Why should we not be able to create meaningful work for everyone? This is a design problem and a desire problem, not a capability problem."  - The Work Revolution

Tatjana Luethi
User-Centric, Design Background, Facilitator, Host
MERGE!, MOVE! and FORGE! Women's Conferences 2013

To receive my newsletter, sign-up here