Saturday, October 11, 2014

Skill-Building Workshop For Women: Learn a collaborative & fun strategic planning framework for your idea, project or brand!

For Women who want to learn a fast, collaborative and fun strategic planning framework in an easy 3-step approach to define your own idea, project or brand!

Want to define your brand but don't have a process? Got an idea but don't know where to start? Want to launch a project with a group of people but can't seem to agree on the vision? Need a collaborative framework for your team to create alignment? Want to get started but lack motivation, structure and direction? 
Oct. 28th, 2014 Workshop:
Define your idea, brand or project with Tatjana Luethi, UX Facilitator and Designer @NextSpace in Culver City!
Join us for a 3-hrs workshop with yours truly, Tatjana Luethi, UX Facilitator & Designer, and learn a customer-centric, collaborative and fun strategic planning framework in an easy 3-step approach to define your own idea, project, or brand! I will teach the method by showcasing how we are rebranding the "Skool MeetUp For Women".

Photo Credits: Chris Molina: The Auburn Sky Imaging:

  1. How to define your idea / project or brand
  2. How to define your customers goals and needs
  3. How to define and prioritize your action roadmap
During this 3-hour workshop session I will share with you how I use The Skool's CORE Strategy method with solopreneurs, new entrepreneurs and existing small businesses to create clarity, definition and direction for undefined projects, products, services and or establishing new brand ideas!
  • A structure to create clarity, definition and direction for your own idea, project or brand
  • Increased sense of productivity and efficiency
  • Tangible tools you can begin implementing immediately
  • A collaborative facilitation framework you can incorporate with your team
  • A supportive community of like-minded women
  • Guaranteed fun!

Tuesday, Oct 28th, 2013 7:00 - 10.00pm
(Every last Tuesday of the month)
NextSpace Culver City
9415 Culver Boulevard
Culver City, CA
Conference Room
$45.00 per person

  1. Click below to purchase your ticket via Paypal:

See you on Tuesday, Oct 28th!
- Tatjana
Tatjana Luethi
UX Facilitator. Designer. Producer. Moderator. Community Leader
User-centric, Agile-approach, Design-infused
Live with Meaning & Purpose!
A 9-week teleseminar exclusively for women
My Blog: Helping women integrate Passion & Purpose into their Career

Friday, October 3, 2014

How to generate a life that excites you?

What does it take to live a life that excites you?

Goals versus Excitement
Do you think it’s about creating more goals? Or is it about creating clarity, definition and a roadmap to consciously and powerfully generate a future that is exciting, one that makes you feel fully alive at the core of your essence?
Well, maybe it’s a combination. I think SELF-MASTERY, SELF-AWARENESS SKILLS and SELF-EMPOWERMENT are not only useful skills to creating a future that excites you, but are great tools to managing & balancing yourself while guiding and inspiring others to infuse a healthy and happy culture at home and / or in your career.

How to bridge the gap between your present and your future?
So how do we do it? How do we develop those skills? How do we generate meaning and purpose and excitement in our life? What’s the process? Is there a step-by-step method to make this whole experience a bit more fun and collaborative versus going through a dreadful and painstaking process to “find yourself”?

Conscious Business
Much of meaning & purpose was discussed at the TOGETHER! Conference that took place last Sept 13 & 14 at WeWork in Hollywood! It was my 4th conference with focus on fostering and promoting women's empowerment, development, leadership and entrepreneurial skill-building. We had an amazing group of motivated professional women who joined us to learn about tomorrow's critical business skills in:

  • Conscious Leadership
  • Conscious Business Structures
  • Go-To-Market Strategies
  • Marketing Practices

If you'd like to see the Conference Agenda check it out HERE. Even though we talked about personal growth and development to a certain degree, the focus with our super inspiring speakers and experts was on “How to build a conscious business”. In other words, how might business represent a platform to experience personal fulfillment, meaning, purpose and profit, while also making a contribution and difference in society?

Let's start with Pillar 1: Define Your True Self
So if you are not ready yet to discuss strategy or execution, do not worry, I have another workshop coming up that specifically focus on creating clarity, confidence, definition, and direction how to create a meaningful and passionate life and career. Not only is this workshop about “You”, but it is a fun and collaborative process you get to engage in with other like-minded women to experience community and mutual support.  

Special Offer to attend the 9-week online KNOW YOURSELF workshop:

2 for 1 Ticket + Early Bird at $395 (Regular $675)
This offer expires on Oct. 7th at 11.30pm!

For details and how to register your ticket click on the button below:

If you want more than just a monotonous and mundane life or career do not miss out on this inspiring and fun workshop with other like-minded women!

Doing it together is way more fun!

- Tatjana
Tatjana Luethi
UX Facilitator. Designer. Producer. Moderator. Community Leader
User-centric, Agile-approach, Design-infused

Live with Meaning & Purpose!
A 9-week teleseminar exclusively for women

My Blog: Helping women integrate Passion & Purpose into their Career

Thursday, September 25, 2014

A new Era of Women and Entrepreneurs coming TOGETHER!

Written by  on September 25, 2014 for Ms. in the Biz

I recently came across a Maya Angelou quote:
“Success is liking yourself, liking what you do, and liking how you do it.”
I spent the weekend in a hot room with a bunch of hot women stepping out on their own heroine’s journey in pursuit of that version of success. Is it possible to live with a sense of alignment between your values and your daily work, save the world, and make good money too? Can you like what you do and like HOW you do it?
Many of us are trying to find that. If nothing else, trying to manage the crazy of the entertainment industry with some modicum of inner peace, focusing on the why when the how gets too overwhelming, surrounding ourselves with like-minded friends who remind us to bring levity to the game and breathe more and downward dog more and love more. And maybe some of us are even attempting to apply the same mindset to an entrepreneurial endeavor these days. After all, a bunch of us are realizing, we’re artists but we can be business people too, dammit. Just the nice kind… who care and stuff.
But this is bigger than us. There’s a whole movement underway that’s changing business as we know it on a national and even global scale…‘cuz as it turns out, we’re not alone in wanting balance, and wondering if love and business can possibly go hand in hand, and if we can like ourselves at the end of the day.
Non-artists want that too.
Back in 2009 – oh, remember ’09? When we were still reeling from the recession and hating banks and not yet occupying Wall Street and wondering if we were ever going to work again? I had just moved to Los Angeles seeking refuge from the disgruntled-ification of the strapped New York theater scene and hoping that following the old adage, “go west!” would bring about my date with Tinseltown destiny (it did and it didn’t – as with those early frontiersmen and -women I’ve found some true eurekas and some fools’ gold, aaaaand I’ll leave the metaphor there).
That same year the CEO and founder of Whole Foods, John Mackey, hit the scene with a newfangled term – Conscious Capitalism – that he told Fast Company at the time was “a fairly new idea, but it’s going to have a huge impact. I do believe it will become the dominant paradigm of business in the 21st century.” The idea at its simplest is one you’ve probably been smelling whiffs of all over the place: companies that care about their purpose and not just their profit end up making a bigger profit after all. We Millennials (although we’re not alone in this) like feeling that we’re buying from good companies rather than feeling that our dollars are supporting evil enterprises. Funny that.
And it seems we’re making a difference.
The headline of that Fast Company article on Conscious Capitalism back in 2009 asked cynically, “Isn’t it too late to believe in magic?” But today, the magazine known for covering innovation in business is singing a different tune: an article about the Conscious Capitalism trend from earlier this summer stated that companies that aren’t updating their business practices are simply less likely to thrive – and announced that “this holistic approach to business may be the most significant movement of our time.”
What does this mean for us? For women in Hollywood? Conscious Capitalism gives us permission. If we have passion and emotions and a desire to screw the “work-life balance” and call the whole thing LIFE, then there’s hope. And if we want to make money at the end of the day and not feel gross about it, then there’s hope there too. We’re not unrealistic romantics; we’re what ‘business as usual’ needs to become if humans are going to survive as a species.
Which brings me back to that steamy room. I had gotten a notice in my inbox for something called the TOGETHER! Conference, and signed up on impulse. This turned out to be the latest in a series of gatherings over the last year or so in LA, led by a woman named Tatjana Luethi, a Swiss-born UX/design/branding expert who’s found her calling in helping women figure out what they want to do, and do it in a way they like. As the literature says, “ this conference series caters to women who are passionate about merging their personal and professional background & experience into a meaningful, purpose-driven and financially prosperous career or business as a vehicle for personal fulfillment and to make a difference and contribution to our society and culture.”
And guys, it was stunning. It’s like Tatjana wrenched the Conscious Capitalism movement out of the realm of big business and into the hands of female entrepreneurs hungry to make something that matters.... 

About Samara Bay

Samara's all about collaborating to tell stories that are good for the world or good for a laugh or both. She edits books, copy, and scripts in Hollywood and contributes culture and tech/innovation content to various publications, including Wired: Insider and the Huffington Post. She's a frequent moderator at Silicon Beach conferences and was recently on the leadership council for the United Nations’ first ever summit on the role of media in promoting social causes. She's an Ambassador of coworking space WeWork, an Advocate for artworxLA, an Al Gore-trained Climate Reality Leader, and a member of the Alan Alda Center for Communicating Science. As a speech and communication gal, she dialect coaches on TV and film sets (most recently Captain America: The Winter Soldier, X-men: Days of Future Past, The Lone Ranger, pilots) and works one-on-one with professionals in the creative, science, and business arenas to improve their ability to convey their message and connect. Follow her on Twitter and IG @samarabay and check out her website,, for more.

Thursday, September 4, 2014

Women Entrepreneurs Coming Together - Why?

Guest Blogger: MeiMei Fox:

Are you a female entrepreneur interested in women’s empowerment, development, leadership and business skill-building? If so, you might want to check out the TOGETHER! Conference, which takes place on September 13 and 14 at WeWork in Hollywood, LA.

TOGETHER is the fourth conference produced and co-created by entrepreneur Tatjana Luethi. For this conference, she has partnered and collaborated with Runa Bouius, conscious leadership consultant and catalyst, and Rocio Villalobos, founder of VidroMedia. The primary focus of the conference is how to build a conscious business. Tatjana has found that many women share feelings of dissatisfaction with how we are expected to live our personal and our career lives in a marketplace where there is no more job stability. Many of us are faced with constantly needing to re-invent ourselves. Furthermore, we have a strong desire to merge passion, purpose and profession. As a result, more  and more women are considering and exploring entrepreneurship, either out of economic necessity or as an escape from the old capitalist system and traditional corporate culture.

However, Tatjana has found that conflict frequently arises for aspiring female entrepreneurs in that:
  1. They have not been trained in entrepreneurship.
  2. They do not feel aligned with the traditional style, definition, and approach to business, hence become interested in exploring new models such as conscious business.
  3. Given the need to generate income, they can stumble in merging passion and purpose into a financially successful and sustainable platform in order to truly thrive, not just survive.

Hence the TOGETHER conference speaks to women who long to experience authentic, creative self-expression; make a difference in our community, society and planet by starting a business with a higher purpose; and develop a revenue generating platform that leaves us financially independent and self-sustaining.

“The conference is not only about how you turn a ‘Passion Project’ into a financially sustainable and successful business. What’s the difference, in skills and strategy, between those who ‘make it’ and those who are forced to close their businesses? I don’t think there is a secret sauce, yet collectively we enter this inquiry and explore the emergence of new models with leaders and pioneers from various sectors and industries,” Tatjana explained.

Tatjana defines herself as a naturally curious person who enjoys exploring why and how we make choices and follow certain paths in life. She began her career in her native country of Switzerland as a commercial banker. In 1997, she fell in love with her now-husband and moved to the US, where she studied graphic design and launched a handbag company. Then in 2008, the American economy crashed. Many talented people experienced layoffs for the first time. Tatjana found herself profoundly dissatisfied with “the handcuffs of the rat race.” Experiencing how easily and quickly “stability and security” can fall apart, she went into crisis mode. “I needed to reinvent myself personally and professionally out of necessity inside this rapidly changing marketplace,” she explained.

She initially collaborated with Jose Caballer, CEO of The Skool, an educational company that teaches teach designers, developers and marketers how to collaborate, execute and thrive in the digital economy. They co-created a two-day women’s conference called MERGE!. 100 women attended, driven by a vision to merge their passion with their profession. Three  months later, they held another conference called MOVE!, which was about taking that “authentic you” and scaling it up into a movement, a project, or a business. The focus was on inspiring action and building community. Next, they produced the FORGE! Conference. The goal was tactical implementation for the vision the women had established at the MERGE! Conference, and the strategy they had created at the MOVE! Conference. All three events enjoyed success and positive feedback, leading Tatjana to offering the TOGETHER Conference, her fourth in the series.

I asked Tatjana why she has chosen to open her conferences to women only. She said that the women who attended have requested it. “There is something to be said for creating a safe environment that allows women to explore who they really are,” she said. “We don’t feel judged and labelled that ‘this is not the right way of doing things,’ or fearful of feeling inadequate or inferior. The whole point is to re-examine who we are outside of the Zeitgeist we were born into and redefine our relationship to ourselves and others. It’s when you feel safe that you truly get to go within and explore who you are at the core of your essence. Once that authentic power and trust in oneself is reclaimed, then we are ready to come out and collaborate and partner with other women and men.”

Tatjana hopes to inspire and encourage women who attend the conference on two levels: 1) stepping into their full potential, capacities and power; and 2) taking outward action to fulfill their visions. She hopes attendees will realize that who they are and what they have to offer is of tremendous value to our society and to the world. They’ll also get to build a community of like-minded women who deeply desire to generate a life of meaning and purpose--a support system. Finally, the conference helps women develop solid, practical business skills.

Tatjana said that the number one mistake most new female entrepreneurs make is operating from a mindset of needing to be “perfect,” which is rooted in their fear of judgement by other people. “Failures will occur, and that’s okay” Tatjana explains. “If you keep striving for perfection, you’ll never get into action. Do it, learn, and iterate as you go--that’s better than never getting started at all.” She urges women to start out by creating clarity and definition around who you are authentically so that you are not going for external-oriented ambition and success, but rather operating from a deep desire and passion within yourself. Lastly, Tatjana encourages new entrepreneurs not to let “not knowing” get in the way. Instead, view every situation and challenge as an opportunity for development and learning.  

MeiMei Fox is the published author, co-author, ghostwriter, and freelance editor of hundreds of non-fiction health, wellness, spirituality, and psychology books, articles, and blogs, including New York Times bestsellers Bend, Not Break with Ping Fu and Fortytude with Sarah Brokaw. She has edited books by His Holiness the Dalai Lama and Columbia professor Robert Thurman, and was Expedition Writer for Alexandra Cousteau’s 2009 Expedition: Blue Planet. She blogs weekly for the Huffington Post, and her articles have been published in Self, Stanford magazine, MindBodyGreen, Forbes, and numerous other publications.

Sunday, August 24, 2014

Announcing TOGETHER! Keynote Speaker

We are excited and honored to announce our amazing TOGETHER! Keynote speaker:

Pilar Stella is a dynamic creative conscious capitalist who works across mind-body-spirit towards social and economic change with individuals, organizations and leaders across public, private and nonprofit sectors to create positive change in the world.

Pilar is Co-founder of Alchemy P4, an innovative investment fund that leverages EB-5 capital to invest in real estate and startups with a values-based lens to impact People, Purpose, Profit and the Planet.

She also co-founded Spark Policy (formerly known as the Center for Systems Integration), the Colorado Multi-Ethnic Coalition, and has supported dozens of startups and nonprofits from ideation to launch. Pilar consults across sectors on impact investing, portfolio diversification, business strategy and operations, investor relations, strategic giving, social responsibility, policy change, conscious capitalism, peace and social good.

Pilar contributes to, Women 2.0 and other publications (, and has published two books - one with 10 Nobel Peace Laureates.
She was the cofounder of one of the early online giving data platforms, OneGiving. She has served in roles across public, private and nonprofit sectors, including as a policy advisor to Colorado Governor's Office of Public-Private Partnerships; working with Blue Cross Blue Shield of CO and Nevada; with foundations including Annie E. Casey, Colorado Health Foundation, Ford Foundation; advising investors and startups; and producing events and working with leaders including Nobel Peace Laureates and Richard Branson.

She was also a German Marshall Fellow, in which world leaders, including Tony Blair, have participated to build transatlantic relationships between young leaders in the US and Europe. She is considered a strategist, catalyst and connector in all of her work and surfs and teaches yoga to relax and have fun!

To learn more about Pilar Stella see here

Here is a quick overview of our 2-day TOGETHER! conference program:
Day 1 - Saturday, Sep 13th, 2014 from 9am - 5pm:
   - Coffee, Muffins & Fruit
    - Panel: The New Way of Doing Business
      with Runa Bouius / Kent Frazer / Greg Wendt / Roxane Lukas / Rocio Villalobos
   - Panel: Conscious Business Examples with Whole Foods Venice
     with Hilary Mahler / Ashley Gibbons / Marla Foust
   - Workshop: Conscious Leadership in Action
     with Runa Bouius
   - Workshop: Defining You / Your Business
   - Workshop: Defining Your Community / Customers
   - Workshop: Defining your Goals / Roadmap
     with Jose Caballer / Tatjana Luethi / Rocio Villalobos
Day 2 - Sunday, Sep 14th, 2014 - 9am - 4pm:
   - Coffee, Muffins & Fruit
   - Panel: Defining New Business Models
     with Josh Allan Dykstra / Steven Michael Ehlinger II / Francesco Barbera / Gene Sullivan
   - Workshop: Defining Your Conscious Business Model
     with Gene Sullivan
   - Panel: Business Examples & Stories
     with Carina Ayden, Jill Begalow, Iczel Santizo, Ana Hawk
   - Workshop: Double Your Income - 10 Essential Marketing Tools, Tactics & Tips!
     with Juston Bommel
   - Keynote speaker: The Heroine's Journey with Pilar Stella
   - Closing Remarks
See you in 2 1/2 weeks! TOGETHER! is taking place in 2 1/2 weeks, Sept 13 & 14, 2014 at WeWork Hollywood. Don't miss it! To get a 20% discount use promo code: Tatjana20

- Tatjana

P.S. Tight Budget? Take this survey and get a 50% discount to TOGETHER! Your discount code will be emailed to you upon completion of the survey here

Tatjana Luethi
Executive Producer, Co-Moderator, Facilitator
User Centric, Agile Approach, Design

How to build a conscious business?
Sept 13 & 14, 2014 at WeWork Hollywood

My Blog: How to create a conscious business
MERGE!, MOVE! and FORGE! Women's Conferences
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