Wednesday, July 23, 2014

How to build a Conscious Business?


Hi - it's Tatjana. 

Question for you: Are you TIRED of your job??

Or maybe you are looking for a job? Perhaps you might feel "stuck" and need to reinvent yourself...maybe launch a new career? Or you just keep toying with the idea of launching your "own thing"?
I too have asked myself all of these questions. And I realized "reinventing oneself never stops"! I recall this particular day working for a large corporation in the construction industry, staring out the window and thinking to myself “This can’t be it”! I refused to believe that this was all there is to my life and my career - executing a meaningless job, day in day out. What about all that potential and capacity dwelling deep within me? What about meaning and purpose? What about living a life and career that makes a difference? Then, 2008 / 2009 came around. Layoffs and unemployment became a first hand experience for many of us, including myself. Some of you may have opted-out voluntarily to leave the corporate culture all together. On one hand it may have been a relief...for a while. Then it started to feel scary. Now what?
Over the years that followed I committed myself to explore and reassess who I really am and what I really stand for. I took responsibility in "reinventing" myself and to go after a life of meaning and purpose.
And so it is with uttermost excitement that I’d like to introduce you to my 4th Women’s conference! 

In this 7 min YouTube video Rocio Villalobos and I share what this conference is all about, when and where it will take place, who this is for, and what you will get out of it!

Who is this conference for?
Career changers, Creatives, Freelancers, Employees, Solopreneurs, New entrepreneurs, Existing entrepreneurs, and any woman who wants to lead the change she’d like to see!

SIGN UP! and join us if you are:
  • Curious about finding out what exactly a “CONSCIOUS” business is.
  • Wanting more MEANING & PURPOSE in your work!
  • Feeling “stuck”, have lost your passion and want to REINVENT yourself or your direction.
  • Seeking a SAVVY and SUPPORTIVE community of driven and conscious women!
  • Wanting to be part of a bigger picture, a MOVEMENT that stands for a balanced approach to work & life!
  • Thirsty for hands-on instruction from EXPERTS in the Conscious Business Movement, the Conscious Capitalism movement, the UX & Lean Startup industry, the Conscious Business Coalition, and new models of sales, marketing and monetization approaches!


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Early Bird Special just for you!
$299 (Regular $449)
 
BONUS!! As an early bird, you also receive:
  • A 1-month FREE membership ($350 value) to WeWork*
  • Eligible to win a 1-year FREE membership ($4,200 value) to WeWork*
**ONLY 25 EARLY BIRD TICKETS AVAILABLE!! - THIS OFFER EXPIRES ON JULY 30TH**

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I am super excited, and can't wait 'til September 13th & 14th! I hope you will be there with me, as we collectively continue growing personally and professionally as a group of like-minded women driven and passionate about making a difference in our personal and career lives as well as for our community and society!

TOGETHER we can make a difference!
 
- Tatjana

P.S. We have only 25 Early Bird Tickets available - don’t miss it! www.skooltogether.com
___________________________________________
 
Tatjana Luethi 
User-Centric, Design Background, Facilitator, Host
___________________________________________
 
My Blog: Poverty Alleviation Through Entrepreneurship
MERGE!MOVE! and FORGE! Women's Conferences 2013
____________________________________________

To receive my newsletter, sign-up here
____________________________________________
Picture from 2013 FORGE! Conference at WeWork: Click to view more pictures!


*WeWork is a collaborative, beautiful working space in Hollywood (Santa Monica location is opening in 2015). Both membership offers provides you with a 24/7 work desk, and includes accessibility to nine conference rooms, two  screening rooms, lounges, and other WeWork spaces around the country.  Also included are prints, scan-to-email, fax, and unlimited coffee and beer! http://www.wework.com/

[Note: To activate deal, members must put down a fully refundable deposit.]
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The TOGETHER! Conference is presented by Tatjana Luethi &  Jose Caballer, and co-moderated with Runa Bouius.
Executive Producer & Host: Tatjana Luethi.

Board of Advisors: Jose Caballer, Runa Bouius & Rocio Villalobos.
Producers: Runa Bouius & Rocio Villalobos


 

Wednesday, June 25, 2014

New Strategies for Seniors & Creatives






















Hi - it's Tatjana. 

Empowering our Seniors. Strategies for Creatives.

These are the focus for today's post. But before I get going, my hubby and I just got back from a quick trip to Switzerland and Austria, where we briefly visited my mom, my relatives and friends. It has been 3 years since I last saw everyone. Considering that life tends to be busy and that there is never a good time to go, we spontaneously decided to fly to my native country and say "gruezi". We had a great time, and now I'm back in full swing with all of my varies involvements and initiatives to "better the world". So, this month I wanted to bring your attention to a few events that are taking place this upcoming week:


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• Wednesday, June 25th, 6 - 8pm at Mar Vista Public Library:


  • Are you a senior concerned about independent living?
  • Are you worried about health and safety and living alone?
  • Are you living of a fixed or restricted income and feel anxious about your financial future?
  • Are you physically restricted and overwhelmed maintaining your home?
  • Are you adult children worried about your aging parents?

Join Sherri Akers and I and tell us your story, thoughts, fears, desires, and needs, and help us generate the data for our city leaders and community councils to redefine independent living and empower our seniors to age in place!

FREE event!

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• Fri & Sat, June 27th & 28th in Santa Monica:


  • Are you a graphic designer?
  • Are you a product designer?
  • Are you a creative director?
  • Are you a design agency principal / owner?
  • Or are you a creative that wants to start your own business?
Learn strategic planning specifically designed for the creative at the CORE Strategy Bootcamp For Creatives, presented and lead by Jose Caballer from The Skool andChris Do from Blind!

Special Discount for you!
  • I'm able to offer you a $250 discount off the Regular Price
  • Use this discount code: Tatjana1
  • To redeem this offer use my affiliation link here

There are only a few tickets left!

You will learn the same strategic foundation Jose has been teaching me over the last 2 years to turn visions & ideas into objective roadmaps which I chose to manifest into events, services and products such as the MERGE! MOVE! and FORGE! Women's conference series, the SkoolMeetUp for Women, the KNOW YOURSELF 7-week workshop series for Women (and Teenage Girls), the Senior Roommate Housing Project, and UX & Design workshops I facilitate for clients who want to merge and translate purpose, vision, culture and customer engagement into their brand and website designs.


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So, lot's going on this week. I hope to see you at one or the other event, or perhaps all 3 off them!

- Tatjana

P.S. Photo from our trip in Austria! The Upside Down House. We were all tremendously noxious after we got out. So much for alignment and Feng Shui.

P.P.S. Interesting & inspirational reads:
_____________________________
Tatjana Luethi 
User-Centric, Design Background, Facilitator, Host
_____________________________
My Blog: Poverty Alleviation Through Entrepreneurship
MERGE!MOVE! and FORGE! Women's Conferences 2013
_____________________________

To receive my newsletter, sign-up here


Monday, June 9, 2014

Skill-Building Workshop for Women: Defining Your Business Model



Confused about Business Models? Not clear which one is right for you at your current stage? Or simply never got around to define one? Come and join us for a 3-hr workshop to help you define your business model using the Business Model Canvas!

June 24th Workshop:
Defining your Business Model facilitated by Jose Caballer, CEO of The Skool


ABOUT THE SKOOL:
Jose Caballer is the CEO of The Skool, an online education movement that aims to teach the standard process to thrive in the digital age. With over 18 years of experience as a web designer, agency prinicpal and a passion for teaching Jose has helped train hundreds of freelancers, agencies and companies through fun and dynamic workshops, LIVE webinars and online videos at The Skool. As the Director of Digital Strategy at Blind, a Los Angeles Based design agency known for it's world class Motion Graphics work, Jose acts as the Director of Digital Strategy to help educate clients on the core strategies needed to successfully design digital experiences. Specialties: User Experience, Online Product Development, Visual Systems Design, Identity Development, Social Media, Web Video, Mobile, Tablet. To learn more about The Skool check out the website


  • Workshop rate: $85
  • Sign-up deadline: Friday, June 20th, 2014




HOW TO REGISTER FOR THE BUSINESS MODEL WORKSHOP:

  1. Sign up to become a FREE MeetUp member: "The Skool MeetUp for Women"
  2. Purchase your ticket "Business Model Canvas" via Paypal below:




    Includes:
    • 3hr in-person workshop with guest expert to help you cultivate your ideas & grow your vision, project, product, service or businesses
    • Support call-in:
      Remote support check-in with entire group via GoToMeeting 2 weeks after workshop
      (the call will also be recorded and emailed to you)
    • Receive exclusive discounts and offers from our experts
    • Continuously connect, collaborate & get support from like-minded women
    • Build your confidence in an intimate & safe environment






    WHEN:
    1. June 24th, 7 - 10pm at NextSpace
    2. July 8th, 7:15 - 8:15pm (virtual support call-in)


    WHERE:

    NextSpace Culver City Conference Room
    9415 Culver Blvd.
    Culver City, CA 90232















    ABOUT THE SKOOL MEETUP FOR WOMEN:

    The Skool MeetUp for Women is a monthly meeting and was established in January 2013 by Tatjana Luethi, Skool Lead Coach, and Jose Caballer, CEO of The Skool. The focus is about creating a new kind of culture and relatedness amongst women and generating an economic infrastructure that includes the POV, approach and values of women. Throughout the year the members benefited from tools and strategies co-lead by Tatjana and Jose to help them cultivate their ideas and grow their vision personally and professionally. In February 2014, Tatjana collectively designed a new curriculum with the members which allows each woman to achieve her individual goals, as well as scale the vision for the group. This resulted in the launch of the 6-months “Skill-building workshop series” for its female members. Each month we are featuring a guest expert to help you grow your vision, project, product, service or business. Each workshop takes place every last Tuesday of the month from 7 - 10pm followed by a support call 2 weeks later. Vision: Creating a new culture and economic infrastructure amongst women! Want to be part of this movement? Join us on June 24th! - Tatjana

    _____________________________
    Tatjana Luethi
    Designer, Coach, Host, Producer
    _____________________________
    My Blog: Conflict - a necessity for change and progress?


    MERGE!, MOVE! and FORGE! Women's Conferences 2013
    _____________________________

    To receive my newsletter, sign-up here




    Sunday, May 18, 2014

    Poverty Alleviation through Entrepreneurship

    Hi - it's Tatjana. 
    • What does entrepreneurship have to do with alleviating poverty? And what does that have to do with Whole Foods?
       
    • How does the Whole Planet Foundation empower women in America?
       
    • Who is Muhammad Yunus, and how does the Grameen Group Lending Model represent a new approach in fostering responsibility, scale self-employment, and generate a self-sustaining communal network among the poor?
       
    • AND...what does all of this have to do with what's happening in our own immediate backyard?

    Here is how you will find out!

    Download the FREE 26-min interview (mp3) that I conducted in March of 2014 with Hilary Mahler, Associate Marketing Coordinator for Whole Foods Market Southern Pacific Region.












    So, what's the point for my post / audio interview today?

    Well, Muhammad Yunus says it best "all humans are born entrepreneurs".

    So let me ask you:
    How might entrepreneurship represent a structure for self-empowerment for you? How might it possibly function as an extension and scaling of your own unique, authentic and creative self-expression of who you are and what you stand for at the core of your essence? Exploring the world and your abilities from that deeper authentic space, how would you redefine your "own leadership" in your life? And how might expressing from that deeper core become a contribution to others?

    I think Muhammad represents a great example for all of us to explore our own abilities and potentials buried deep within...

    Inner and outer skill-development:
    With the above context and questions in mind, what are the steps you need to take and the skills to develop to powerfully create the future you envision (for yourself and for others)? What's the growth and development you need to commit to in order to realize and fulfill on the vision you have, and what you sense yourself capable of deep within?

    It's an inquiry for all of us to ponder...


    Resources:
    Below is a list of resources that were mentioned during my interview with Hilary Mahler:
    So long for now, and allow yourself to dream and ponder...after all, it starts with a dream!

    - Tatjana

    P.S. Photo Credit on top: Hilary Maler (Kerala India, July 2012)!

    P.P.S. The list of Whole Foods events mentioned in the interview are not listed, as the Whole Planet Foundation events campaign took place in March and April (yes, I know, I'm a bit late with this posting). However, stay tuned for future information on related events.
    _____________________________
    Tatjana Luethi 
    User-Centric, Design Background, Facilitator, Host
    _____________________________
    My Blog: Skill-Building for Women who want to scale their vision
    MERGE!MOVE! and FORGE! Women's Conferences 2013
    _____________________________

    To receive my newsletter, sign-up here


    Tuesday, April 8, 2014

    Affordable Housing for Young & Old

    Hi - it's Tatjana. 

    Upon the death of my mother-in-law, Meta Buchheim, last November 26th, 2013, I channeled my experience and energy of grief into a new project: The Senior Roommate Housing Project Mar Vista - exploring how we might redefine independent living for seniors.

    To see a write up featured in the Mar Vista Neighborhood Association see here (page 2), written by Jean Roth, owner of Rotem Design Studio. Jean attended my MOVE! Women's Conference in  2013. Little did we know that our paths will cross again. 2 weeks after Meta's passing, I received a text from Jean.Turns out Jean and my mother-in-law are cousins, 2nd generation. They only lived a few miles from one another, for the past 18th years, and had no idea about each other's existence. Strange how we got connected after Meta's death. Meta would have loved Jean! 

    On March 8th, 2014 I hosted my first community event on the topic. Venue was courtesy of Sivandanda Yoga Vedanta Center in Los Angeles. Purpose: to explore the interest, needs, goals and desires of our seniors (and adult children of seniors) as it relates to prolonging independent living in private homes, hence the concept of collaborative roommate housing as an affordable option.

    To my surprise, 15 out of the 18 attendees where women. One woman was a home owner, whereas 70% of the attendees were women in their middle ages seeking "affordable housing" for themselves.


    Affordable Housing for young and old:
    It's obvious that the need for affordable housing and caring for each other is not just affecting our seniors. Affordable housing is affecting everyone. With the crash of the economy in 2008, many women and men found themselves unemployed for the first time, not only catalyzing an identity crisis, but truly stretching our most basic survival needs. Some may have consciously opted out from the corporate culture. Others enjoyed new life events of becoming mothers yet still need to stay engaged in the working world. Unfortunately corporate family policies in the US are not the greatest, not allowing for the flexibility that parents need. Then there is the experience of "age discrimination". And others recognize the gap in skill-development within today's fast moving world of ever changing technology. Regardless the reason that led to unemployment, we all seem to face a time of "transition". Not being able to pay rent and have a stable home makes it hard to "reinvent" oneself. Hence, a home sharing arrangement might just be the solution for old and young as we collectively navigate a new future of a "shared economy".

    Below are the findings of the 2-hour process I facilitated on March 8th. I engaged the group into a conversation around:
    • Current challenges around independent living
    • Impact on children becoming caregivers
    • Exploring existing and new living solutions
    • Benefits for homeowners renting out
    • Benefits for home seekers renting from a home owner



































    If you would like to organize a group of 10 - 20 people who are interested in this topic let me know. I'm happy to facilitate the process to get a "conversation" started in your neighborhood.


    Resources:
    Here are a few resources I gathered over the last couple months. I received these from varies women and men interested in this concept of supporting our seniors in our community, as well as creating "affordable housing for young and old".

    Audio / Interview:
    Listen to my interview I conducted with Rachel Caraviello, VP, Programs and Services at ALA - a nonprofit that provides seniors with affordable housing, low-income apartment referrals, and resources to find roommates and supportive services:
    Affordable Living for the Aging


    Articles:
    Home sharing: A growing option for many older adults
    Female Baby Boomers Are Pioneering a New Housing Model
    Golden Girl Homes - Advancing Shared Housing


    Other Resources:
    RentFreeUSA
    Find and hire senior home caregivers
    National Shared Housing Directory


    So long for now!

    - Tatjana
    _____________________________
    Tatjana Luethi 
    Designer, Coach, Host, Producer
    _____________________________
    My Blog: How to create successful events?
    MERGE!MOVE! and FORGE! Women's Conferences 2013
    _____________________________

    To receive my newsletter, sign-up here



    Monday, April 7, 2014

    Skill-Building Workshop for Women: Social Media 101


    The Skool MeetUp for Women decided to launch a 6-months “Skill-building workshop series” for its female members, which we started in March 2014 through August 2014. Each month we are featuring a guest expert  to help you cultivate your ideas & grow your vision, project, product, service or business. Each workshop takes place every last Tuesday of the month from 7 - 10pm followed by a support call 2 weeks later:




    April 29th Workshop:

    Social Media 101, with guest experts Nisha Maxwell and Jennifer Newton, Founder of Ideations Communications



    ABOUT IDEATIONS COMMUNICATIONS:
    At Ideations Communications, our goal is to make communications strategies and services accessible to businesses of all types and sizes. With this in mind, we have created numerous options for communication services ranging from training the company or individual to manage their own communications to Ideations handling all communications from strategy to implementation. We help with PR, marketing, social media and branding for entrepreneurs, startups & small business.



    To learn more about Ideations check out their website
    • Workshop rate: $85
    • Sign-up deadline: Friday, April 18th, 2014




    HOW TO REGISTER FOR THE SOCIAL MEDIA 101 WORKSHOP:

    1. Sign up to become a FREE MeetUp member: "The Skool MeetUp for Women"
    2. Purchase your ticket "Social Media 101" via Paypal below:




    Includes:
    • 3hr in-person workshop with guest expert to help you cultivate your ideas & grow your vision, project, product, service or businesses
    • Support call-in:
      Remote support check-in with entire group via GoToMeeting 2 weeks after workshop
      (the call will also be recorded and emailed to you)
    • Receive exclusive discounts and offers from our experts
    • Continuously connect, collaborate & get support from like-minded women
    • Build your confidence in an intimate & safe environment






    WHEN:
    1. April 29th, 7 - 10pm at NextSpace
    2. May 13th, 7:15 - 8:15pm (virtual support call-in)


    WHERE:

    NextSpace Culver City Conference Room
    9415 Culver Blvd.
    Culver City, CA 90232















    ABOUT THE SKOOL MEETUP FOR WOMEN:

    The Skool MeetUp for Women is a monthly meeting and was established in January 2013 by Tatjana Luethi, Skool Lead Coach, and Jose Caballer, CEO of The Skool. The focus is about creating a new kind of culture and relatedness amongst women and generating an economic infrastructure that includes the POV, approach and values of women. Throughout the year the members benefited from tools and strategies co-lead by Tatjana and Jose to help them cultivate their ideas and grow their vision personally and professionally.

    In February 2014, Tatjana collectively designed a new curriculum with the members which will allow each woman to achieve her individual goals, as well as scale the vision for the group.


    • Vision: Creating a new culture and economic infrastructure amongst women!


    Want to be part of this movement? Join us on April 29th! 
    - Tatjana


    _____________________________
    Tatjana Luethi
    Designer, Coach, Host, Producer
    _____________________________
    My Blog: Conflict - a necessity for change and progress?


    MERGE!, MOVE! and FORGE! Women's Conferences 2013
    _____________________________

    To receive my newsletter, sign-up here